About Us

Our Genesis: A Pulse from the Souq

In the resonant heart of the UAE, where the air hums with ancient tales and modern dreams, a vision was kindled. Born from the shadowed alleys of old souqs in 2023, where the soul of bakhoor first whispers to the passerby, we recognized a truth: every aroma is a portal.

Bakhoor & Beyond is that portal. It is our conviction that fragrance is not merely worn; it is lived. It is the unspoken memory of a place, the silent echo of a journey, the collected art of a moment suspended in time. We are the cartographers of these invisible landscapes.

The Infinite Loop of Craft

Our name is our philosophy. The two 'B's, eternally connected by the ‘&’, form our symbol: the Infinity Loop. This is our promise, to honor the profound legacy of Middle Eastern scent, yet to journey fearlessly beyond, into a world of uncharted sensory realms. From the sacred smoke of bakhoor, we travel to the misted highlands, the sun-baked plazas, and the hushed libraries of the world, capturing the essence of the human experience and distilling it into liquid art.

The Guardians of a Lost Perfumery

We are in a quiet pursuit of revival. We remember the perfumes of the 80s, 90s, and early 2000's, bold, complex, and unapologetically evocative. They were not just scents; they were statements, they were emotion. This is the forgotten art of perfumery we are resurrecting. Our creations are not designed for the fleeting trend, but for the permanent collection of the soul.

The Secret Atelier

To achieve this, our compass points unerringly to Grasse, France, the historic epicenter of perfumery. Here, in hallowed ateliers, our collaboration begins. We work with hands that are keepers of the flame, master perfumers whose identities we hold as closely as our own formulas. These are our unsung artists, the architects of emotion who translate our collected stories, the heat of Omani dusk, the melancholy of a Parisian rain, the vibrancy of a Tokyo night, into breathtaking compositions.

These fragrant narratives are then journeyed back to our home, to be bottled in the UAE, a final fusion of French artistry and Emirati soul.

The Next Chapter: 2025 and Beyond

From our birthplace in the dunes to the world stage, the loop expands. As we step into 2025, Bakhoor & Beyond opens a new volume. We are now ready to capture the other part of the world, to map new emotions and undiscovered journeys. We invite you to step beyond the known. To explore with us.
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This is a journey bottled. This is more than perfume. This is a journey bottled. This is more than perfume. This is a journey bottled. This is more than perfume. This is a journey bottled. This is more than perfume. This is a journey bottled. This is more than perfume. This is a journey bottled. This is more than perfume. This is a journey bottled. This is more than perfume. This is a journey bottled. This is more than perfume. This is a journey bottled. This is more than perfume. This is a journey bottled. This is more than perfume.

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